Emeril John Lagasse (/ˈɛmərəl ləˈɡɑːsi/ EM-ər-əl lə-GAH-see; born October 15, 1959) is an American celebrity chef, restaurateur, television personality, and cookbook author. He is a regional James Beard Award winner, known for his mastery of Creole and Cajun cuisine and his self-developed "New New Orleans" style. However, he is perhaps most notable for having appeared on a wide variety of cooking TV shows, including the long-running Food Network shows Emeril Live and Essence of Emeril. On those shows he pioneered several catchphrases he is associated with, including "Kick it up a notch!" and "Bam!" Lagasse's portfolio of media, products, and restaurants generates an estimated US$150 million annually in revenue.